Business Overview
Company: WithinEarth
Industry: B2B Travel Technology (Hotel Aggregation & Distribution)
Platform: XConnect API
What We Do
WithinEarth is a B2B hotel aggregation and distribution platform that connects travel agents, OTAs (Online Travel Agencies), and corporate travel companies with 56+ global hotel suppliers through a single unified API.
Business Model
graph TB
subgraph CLIENTS["B2B CLIENTS - 627+ Active Agents"]
direction LR
TA[Travel Agencies]
OTA[OTAs]
CORP[Corporate]
B2C[B2C Sites]
end
subgraph CM["CHANNEL MANAGERS - 9 Integrations"]
direction LR
CM1[DEdge]
CM2[RateGain]
CM3[RateTiger]
CM4[Staah]
CM5[DerbySoft]
end
subgraph PLATFORM["WITHINEARTH PLATFORM"]
direction TB
API[XConnect API<br/>2,300 req/sec]
AGG[Aggregation Engine<br/>Best Rate Selection]
BOOK[Booking Engine<br/>2,746 bookings/day]
end
subgraph SUPPLIERS["56+ HOTEL SUPPLIERS"]
direction LR
S1[Agoda 35%]
S2[Expedia 28%]
S3[Booking 12%]
S4[HotelBeds]
S5[+52 More]
end
TA & OTA & CORP & B2C --> API
CM1 & CM2 & CM3 & CM4 & CM5 --> API
API --> AGG --> BOOK
BOOK --> S1 & S2 & S3 & S4 & S5
classDef clientBox fill:#bbdefb,stroke:#1976d2,color:#000
classDef cmBox fill:#e1bee7,stroke:#7b1fa2,color:#000
classDef platformBox fill:#c8e6c9,stroke:#388e3c,color:#000
classDef supplierBox fill:#ffe0b2,stroke:#f57c00,color:#000
classDef apiNode fill:#4caf50,stroke:#2e7d32,color:#000
classDef aggNode fill:#2196f3,stroke:#1565c0,color:#000
classDef bookNode fill:#ff9800,stroke:#ef6c00,color:#000
class TA,OTA,CORP,B2C clientBox
class CM1,CM2,CM3,CM4,CM5 cmBox
class API apiNode
class AGG aggNode
class BOOK bookNode
class S1,S2,S3,S4,S5 supplierBox
Our Services
1. XConnect API (Primary Service)
Our flagship API that provides:
| Service |
Description |
Volume |
| Hotel Search |
Real-time availability search across 56+ suppliers |
~7.3M searches/day |
| Price Comparison |
Best rate selection from all connected suppliers |
Real-time |
| Booking |
Unified booking interface for all suppliers |
~2,746 bookings/day |
| Cancellation |
Manage cancellations across all suppliers |
On-demand |
| Rate Management |
Markup, commissions, and pricing rules |
Per-agent |
API Endpoints:
- availability - Search hotel rooms across all suppliers
- ReCheck - Verify price/availability before booking
- CancellationPolicy - Get cancellation terms
- PreBook - Reserve room before payment
- Book - Confirm booking
- BookingDetail - Retrieve booking information
- CancelBooking - Cancel reservations
2. B2B Portal (b2b.withinearth.com)
Self-service portal for B2B clients:
| Feature |
Description |
| Agent Booking |
Web-based hotel booking interface |
| Admin Dashboard |
Client management and reporting |
| Rate Management |
Configure markups and pricing |
| Booking History |
View and manage reservations |
| Credit Management |
Balance and payment tracking |
3. OTH Service (Online Travel Hub)
Specialized service for specific market segments:
- Dedicated Infrastructure: OTH servers (10.32.8.11, 10.32.8.86, 10.32.8.40)
- HAProxy Cluster: Load balanced (10.32.8.106, 10.32.8.107)
- Separate Database: Optimized for OTH workloads
4. Channel Manager Integration
We receive hotel inventory from Channel Managers who push rates and availability:
| Channel Manager |
Subdomain |
Description |
| DEdge |
dedge.withinearth.com |
Property connectivity |
| HotelRunner |
hotelrunner.withinearth.com |
Hotel distribution |
| RateGain |
rategain.withinearth.com |
Revenue management |
| RateTiger |
ratetiger.withinearth.com |
Channel management |
| Reseliva |
reseliva.withinearth.com |
Booking engine |
| Staah |
staah.withinearth.com |
Distribution platform |
| TravelClick |
travelclick.withinearth.com |
Hotel solutions |
| ExtranetCM |
extranetcm.withinearth.com |
Extranet connectivity |
| DerbySoft |
derbysoft.withinearth.com |
Connectivity services |
B2B Client Segments
Client Types
pie title B2B Client Distribution
"Travel Agencies" : 45
"OTAs" : 30
"Corporate Travel" : 15
"Tour Operators" : 10
| Segment |
Contribution |
Avg Booking Value |
| OTAs |
35% of revenue |
$520/booking |
| Travel Agencies |
40% of bookings |
$380/booking |
| Corporate |
15% of revenue |
$650/booking |
| Tour Operators |
10% of bookings |
$450/booking |
Supplier Ecosystem
Major Supplier Partners (56+ Integrations)
Tier 1 - Primary Suppliers (76% of bookings)
| Supplier |
Market Share |
Specialty |
| Agoda |
35.5% |
Asia-Pacific, budget hotels |
| Expedia (EAN) |
28.0% |
Global coverage, packages |
| Booking.com |
12.4% |
Europe, apartments |
Tier 2 - Secondary Suppliers
| Supplier |
Specialty |
| HotelBeds |
B2B bedbank, global |
| Webbeds (WebBeds/Sunhotels) |
Consolidated bedbank |
| Dida |
China & Asia |
| GoGlobal |
Package tours |
| TBO |
India & Middle East |
| Fitruums |
UK & Europe |
| HotelDo |
Latin America |
| Restel |
Spain & Mediterranean |
Tier 3 - Specialized Suppliers
| Category |
Suppliers |
| Regional |
Paximum, Yalago, Travellanda, Juniper |
| Luxury |
Jumeirah, Omnibees |
| Wholesale |
GRNC, MGBedBank, PkFare |
| Tech Providers |
Techno, Qtech, ETG |
Channel Managers (Inbound)
| Provider |
Integration Type |
| DEdge, RateGain, RateTiger |
Push rates |
| Staah, HotelRunner |
Push availability |
| TravelClick, DerbySoft |
Push inventory |
| SiteMinder, Reseliva |
Push all data |
Business Metrics
| Metric |
Value |
Notes |
| Searches |
~220M/month |
~7.3M/day |
| Bookings |
~82K/month |
~2,746/day |
| Revenue |
~$40M/month |
~$1.34M/day |
| Avg Booking |
$473 |
Per transaction |
| Conversion Rate |
4.55% |
Industry leading |
| Active Agents |
627+ |
Last 30 days |
| Connected Suppliers |
56+ |
Active integrations |
Year-over-Year Growth
graph LR
subgraph METRICS["Key Growth Indicators"]
SEARCH["Searches<br/>+25% YoY"]
BOOKING["Bookings<br/>+18% YoY"]
AGENTS["Active Agents<br/>+15% YoY"]
SUPPLIERS["Suppliers<br/>+8 new/year"]
end
style SEARCH fill:#4CAF50
style BOOKING fill:#2196F3
style AGENTS fill:#FF9800
style SUPPLIERS fill:#9C27B0
Revenue Streams
1. Markup/Commission
| Type |
Rate |
Applied To |
| Agent Markup |
Variable |
Per-agent configured |
| B2C Markup |
10% default |
Consumer bookings |
| Platform Fee |
Negotiated |
Enterprise clients |
2. Distribution
- Commission from suppliers on confirmed bookings
- Volume-based incentives
- Preferred partner agreements
3. Value-Added Services
- Premium API access (higher rate limits)
- White-label solutions
- Custom integrations
Competitive Advantages
Technical
| Advantage |
Description |
| 56+ Suppliers |
Largest aggregation in the market |
| 7 API Servers |
High availability architecture |
| Sub-second Response |
Fast search results |
| 99.9% Uptime |
Enterprise-grade reliability |
| Real-time Pricing |
Always current rates |
Business
| Advantage |
Description |
| Best Rate Guarantee |
Aggregation ensures best prices |
| Single Integration |
One API for all suppliers |
| 24/7 Support |
Round-the-clock assistance |
| Flexible Markup |
Per-agent pricing control |
| Credit Facility |
Payment flexibility |
Target Markets
Geographic Focus
| Region |
Market Strength |
| Middle East |
Primary market |
| South Asia |
Strong presence |
| Southeast Asia |
Growing market |
| Europe |
Expanding |
| Americas |
Developing |
Top Destinations
Based on booking volume:
1. Dubai, UAE
2. Bangkok, Thailand
3. Singapore
4. London, UK
5. Paris, France
6. Maldives
7. Istanbul, Turkey
8. Barcelona, Spain
9. New York, USA
10. Tokyo, Japan
Business Domains & URLs
| Domain |
Purpose |
Type |
| b2b.withinearth.com |
Agent portal & admin |
B2B Portal |
| api.withinearth.com |
XConnect API endpoint |
API |
| static.withinearth.com |
Hotel static data |
Content |
| mail.withinearth.com |
Email services |
Support |
| haproxy-ui.withinearth.com |
Load balancer management |
Admin |
| dedge.withinearth.com |
DEdge CM integration |
CM |
| rategain.withinearth.com |
RateGain CM integration |
CM |
| ratetiger.withinearth.com |
RateTiger CM integration |
CM |
| staah.withinearth.com |
Staah CM integration |
CM |
| derbysoft.withinearth.com |
DerbySoft CM integration |
CM |
Technology Stack
| Layer |
Technology |
| API Framework |
.NET 9 / ASP.NET Core |
| Primary Database |
SQL Server (16+ instances) |
| NoSQL/Cache |
MongoDB (8 servers), Redis |
| Message Queue |
RabbitMQ |
| Load Balancer |
HAProxy Aloha (Enterprise) |
| Monitoring |
Zabbix, UptimeKuma |
| Hosting |
LeaseWeb Data Center |
| Purpose |
Contact |
| Support |
support@withinearth.com |
| Technical |
be2be@withinearth.com |
| Website |
https://withinearth.com |
| B2B Portal |
https://b2b.withinearth.com |
Last Updated: 2025-12-02